PRODUCT MARKETING MANAGER

Company: Wallarm Inc.
Location: San Francisco
Posted on: November 7, 2024

Job Description:

Short facts about us:

Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.

• We are a global remote-first team of 100+ people on 4 continents and in 10+ countries.
• We have been protecting our clients since 2014.
• The company has raised over $10M in investments.
• More than 200 customers around the world, including Fortune 500, Nasdaq, and high-growth startups choose Wallarm to protect their API and web applications.
• The company passed Y Combinator, the most prestigious incubator in Silicon Valley, from which Dropbox, Stripe, Docker, etc. came out.
  Our product:
  Wallarm API security solutions provide proven performance to support innovative companies serving millions of users and billions of API requests per month. Hundreds of Security and DevOps teams globally use Wallarm daily to:
  
  
• Discover. See every asset across your entire attack surface-from cloud environments to every API endpoint with auto-discovery capabilities.
• Protect. A single suite that goes beyond OWASP Top 10 for full coverage for API specific threats, account takeover, malicious bots, L7 DDoS, and more.
• Respond. Streamline incident response with complete visibility, smart triggers, and active threat verification.
• Test. Automate security testing of your APIs and web assets. Prioritize remediation for every asset, in every environment.
  About this opportunity:
  As a Product Marketing Manager at Wallarm you will be responsible for executing our product marketing strategy, including developing assets like datasheets and whitepapers, planning and executing campaigns, supporting and enabling sales teams. You will be the expert on how we position and sell our API security products in the market.
  
  This role is ideal for someone who has expertise in developing a compelling story and communicating it effectively to cybersecurity buyers. You will be part of the product team and should have a strong interest in product positioning, cybersecurity, product launches, and effective marketing communications. An ideal candidate will have a balance of experience and ambition.
  
  In this role you will:
  
  • Create compelling assets and content
    • Write press releases for new features and products
    • Create datasheets, whitepapers, web pages, and other content
    • Author and publish blog content
    • Ensure product launches are successful
      • Create and maintain launch plans
      • Generate relevant content for product launches
      • Ensure that sales can sell and position the product effectively
        • Develop and refine product positioning
        • Create content to inform sales about product and features
        • Research and deliver competitive assessments
        • Create sales enablement training materials
        • Deliver presentations and updates to sales
        • Engage with customers and prospects
          • Research and gather relevant information from customers and prospects
          • Support sales during the sales cycle through content and prospect calls
          • Interview customers and create case studies
          • Create content for the customer newsletter
          • Drive customer engagement in peer reviews
          • Ensure successful events
            • Create slides and other content for webinars and in person events
            • Support conferences with booth staff duty, materials, and coordination
            • Help drive attendance for events
              We are looking for candidates with:
              
              • Experience in Product Marketing, specifically with cybersecurity
              • Strong technical acumen: you understand how software is built, packaged, deployed, and operated
              • Strong understanding of Appsec/Product Security/WAAP/API Security
              • Highly attentive to detail, especially in written communications
              • Highly independent and pragmatic
              • Strong presentation skills, ability to communicate effectively with a variety of audiences
              • Excellent proficiency in English
              • Ability to travel up to 25%
                Nice to have:
                
                • Video editing experienceWhat we offer:
                  • Ability to work on a product that makes the Internet safer;
                  • Completely remote work and flexible working hours;
                  • Competitive salary and bonuses;
                  • Paid days off;
                  • Medical insurance;
                  • Working equipment;
                  • Professional development and career growth.
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Keywords: Wallarm Inc., Fremont , PRODUCT MARKETING MANAGER, Executive , San Francisco, California