SENIOR PRODUCT MARKETING MANAGER
Company: Carta
Location: San Francisco
Posted on: October 14, 2024
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Job Description:
The Company You'll JoinCarta develops purpose-built software
that transforms traditional accounting into a powerful growth
engine.Carta's world-class fund administration platform supports
nearly 7,000 funds and SPVs, and represents nearly $130B in assets
under management in venture capital and private equity.Trusted by
more than 40,000 companies, Carta also helps private businesses in
over 160 countries manage their cap tables, valuations, taxes,
equity programs, compensation, and more.Together, Carta is setting
a new standard as the end-to-end platform for private markets. Our
best-in-class solution for fund management seamlessly integrates
investor and portfolio company insights via a suite of tools
designed ground-up to support the strategic impact of the fund
CFO.For more information about our offices and culture, check out
our Carta careers page.The Problems You'll SolveAt Carta, our
employees set out on a mission to unlock the power of equity
ownership for more people in more places. We believe that the
problems we solve today unlock the opportunities of tomorrow. As a
Product Marketing Managerfocused on our customer segments, you'll
work to: -Bring deep investment in buyer personas for our product
portfolios to your work on how we launch and sustain products in
marketDesign launches across all tiers, from new product
introductions to customer retention upgrades. Informs/influences
but does not define the product roadmap -Partner with the GTM team
on RACI design and evolutions for launch tiers, and execution
therein. Decide bill of materials (BOM) required for each launch
tier and ensure delivery against BOMDeploy impactful PMM planning
and prioritization in conjunction with the wider marketing team
that integrates product roadmap, GTM and demand gen requirements
for launches. Evaluate and decide what product marketing
investments are needed for success, in both deliverables and
resourcing -Inform pricing strategy and decision making through
market research and GTM analysis in conjunction with the GTM
Strategy team -Develop and curate performant marketing assets
including but not limited to product collateral,
multimedia/creative assets, market-facing presentations, campaign
assets, sales-supporting pieces and channel marketing materials
-Work closely with our Creative and Program Management teams to
deliver marketing assets aligned to product goalsEnable strong
creative execution through high-quality briefs -Operate cross
functionally with partners and stakeholders in Product/PMM,
Creative/Brand, Demand Gen, Integrated Marketing (including
Events), Customer Marketing, Business Development, Enablement and
Sales -Create marketing strategies for existing products/product
features informed by customer research, in conjunction with PMM
peers and Customer MarketingAct as a key owner in analytics for
launch performance for both reporting and to inform decision making
on GTM strategy -Partner with Integrated Marketing to reflect
product objectives in quarterly and lifecycle campaigns
-Collaborate with the performance marketing team on paid
activations to support GTM objectivesWork closely with Growth
Marketing on upsell/cross-sell motions for new revenue with
adjacent, value-add products to our PLG offerings -Collaborate with
product managers, product marketers, designers, and other teams to
influence product development and ensure that customer feedback is
integrated into product improvementsBe present in the market via
owned and external eventsMay present at company-led customer
events, internal events such as kickoffs, and industry
conferences/panelsThe Team You'll Work WithOver 40,000 startups
have grown on Carta from issuing equity to their first hires all
the way to running their first liquidity event. The marketing team
at Carta is the driving force behind getting products to market -
and keeping them there. We love connecting users with products and
experiences they love.As a member of Carta's marketing team, you
will be connecting users to the products they build their companies
on. The ultimate role of a product marketer is to bring messaging
and positioning to life with customers and prospects. As a product
marketer you are an expert on the user and their needs.About YouA
successful Product Marketing Manager for this role would likely
have:At least 5 years of hands-on product marketing/GTM
experiencePreferably SaaS fintech experience, VC, and/or SaaS with
a strong PLG motion -Motivation to work collaboratively in a
fast-paced, ever-changing environmentCreative problem solving
skills. Someone who can diagnose problems, isolate them into their
component parts, and drive towards creative solutionsExcellent
communication skills with the ability to distill complex thoughts
and strategies into actionable value propositions for prospects and
customersSalaryCarta's compensation package includes a market
competitive salary, equity for all full time roles, exceptional
benefits, and, for applicable roles, commissions plans. Our minimum
cash compensation (salary + commission if applicable) range for
this role is: -$147,050 - $173,000 salary in San Francisco, CA; New
York, NYFinal offers may vary from the amount listed based on
geography, candidate experience and expertise, and other factors.We
are an equal opportunity employer and are committed to providing a
positive interview experience for every candidate. If
accommodations due to a disability or medical condition are needed,
please connect with the talent partner via email. -Interested in
data privacy? Check out our policies on Privacy and CA Candidate
Privacy. Please note that all official communications from us will
come from an @carta.com domain.
Keywords: Carta, Fremont , SENIOR PRODUCT MARKETING MANAGER, Executive , San Francisco, California
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