Director, Content Policy & Communications
Company: Marketo, an Adobe Company
Location: San Jose
Posted on: October 12, 2024
Job Description:
Our CompanyChanging the world through digital experiences is
what Adobe's all about. We give everyone-from emerging artists to
global brands-everything they need to design and deliver
exceptional digital experiences! We're passionate about empowering
people to create beautiful and powerful images, videos, and apps,
and transform how companies interact with customers across every
screen. We're on a mission to hire the very best and are committed
to creating exceptional employee experiences where everyone is
respected and has access to equal opportunity. We realize that new
ideas can come from everywhere in the organization, and we know the
next big idea could be yours!The OpportunityThe Content Policy &
Communications Director owns defining the messaging, positioning,
and policy strategy for the inclusion of content in Adobe Stock,
Express, and Firefly. This position leads strategy and operations
for the development, education, training, implementation, and
communications for contributor experience and moderation policies.
This role serves as the chief spokesperson and principal
communicator on matters related to contributors and content policy,
both within the content organization and across Adobe, and
externally, including interactions with the press. The position
requires extensive experience in media and communications, content
policy development, legal compliance, and partner collaboration,
ensuring that content positioning, contributor messaging and
policies are clearly understood and successful with audiences.What
you'll Do
- Define and implement contributor communications strategy in
support of participation and engagement with Adobe Stock, Express,
and Firefly.
- Develop a strategic approach to engage contributors and build
an understanding of their creative goals, concerns, and
opportunities in the AI era.
- Define the content policy strategy and operating model to
establish and evolve processes to support multiple sets of policies
in line with business needs.
- Collaborate with cross-functional teams, including legal, trust
and safety, product, content, and data governance on contributor
communications and policy development.
- Function as the lead spokesperson and central communicator on
contributor and content policy matters, working within the content
organization, cross-organizationally, and externally.
- Seek feedback from team members and authorities to continuously
evaluate and improve how we communicate and engage creatives.
- Anticipate opportunities and risks in the content safety and
regulatory landscape to stay ahead of emerging changes and
challenges.
- Evaluate and handle critical issues, provide authoritative
policy analysis and recommendations, communicating positions and
updates.
- Facilitate detailed discussions, incorporating diverse
viewpoints and strengthening policy analysis.
- Mentor and guide team members, encouraging a collaborative and
productive work environment.What you need to succeed
- Proven track record in media communications, digital media
technology, or content safety policy.
- Experience defining policy and standards for evaluation of
digital media including images, video, audio, and 3D.
- Experience working with and planning communications for
creative networks.
- Experience crafting communication strategies, drafting and
visualizing content policies across numerous topics, geos, and
subjects.
- Deep understanding of commercial content licensing and usage
requirements related to IP, trademark and copyright including brand
and property restrictions, public domain, creative commons licenses
and fair use standards.
- Strong working experience and understanding of online and
generative AI online safety trends and emerging regulations.
- Experience with scaling policy development, operations, and
implementation across multiple business lines.
- Excellent judgement and critical thinking skills, capable of
assessing numerous inputs, weighing tradeoffs, leading ambiguity,
and making sophisticated decisions.
- Exceptional communication, writing and interpersonal
skills.
- Skilled relationship builder with experience working
cross-functionally.
- Shown leadership experience in running projects and mentoring
teams.Our compensation reflects the cost of labor across several
U.S. geographic markets, and we pay differently based on those
defined markets. The U.S. pay range for this position is $157,900
-- $291,400 annually. Pay within this range varies by work location
and may also depend on job-related knowledge, skills, and
experience. Your recruiter can share more about the specific salary
range for the job location during the hiring process.At Adobe, for
sales roles starting salaries are expressed as total target
compensation (TTC = base + commission), and short-term incentives
are in the form of sales commission plans. Non-sales roles starting
salaries are expressed as base salary and short-term incentives are
in the form of the Annual Incentive Plan (AIP).In addition, certain
roles may be eligible for long-term incentives in the form of a new
hire equity award.Adobe will consider qualified applicants with
arrest or conviction records for employment in accordance with
state and local laws and "fair chance" ordinances.Adobe is proud to
be an and affirmative action employer. We do not discriminate based
on gender, race or color, ethnicity or national origin, age,
disability, religion, sexual orientation, gender identity or
expression, veteran status, or any other applicable characteristics
protected by law. Adobe aims to make Adobe.com accessible to any
and all users. If you have a disability or special need that
requires accommodation to navigate our website or complete the
application process, email or call (408) 536-3015.Adobe values a
free and open marketplace for all employees and has policies in
place to ensure that we do not enter into illegal agreements with
other companies to not recruit or hire each other's employees.
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Keywords: Marketo, an Adobe Company, Fremont , Director, Content Policy & Communications, Executive , San Jose, California
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