Vice President of Brand
Company: SupportFinity---
Location: Sunnyvale
Posted on: October 10, 2024
Job Description:
Good American is the first fully inclusive fashion brand that
celebrates all dimensions of female power. Offering quality, style,
and substance in every size - 00-32, we are committed to
challenging industry norms by empowering all women to feel sexy and
confident no matter their size or shape. The brand was launched in
October 2016, by Emma Grede and Khlo-- Kardashian, to empower all
women to celebrate their bodies with confidence by offering
high-quality designs in all sizes. What started as the largest
denim launch in history has evolved into an iconic and inclusive
fashion line of denim, ready-to-wear, swim, shoes, and
activewear.The Vice President of Brand will be responsible for
developing and executing the overall brand strategy to enhance Good
American's market presence and drive growth. This role requires a
visionary leader with a deep understanding of branding, marketing,
and consumer engagement in the fashion industry. The VP of Brand
will work closely with cross-functional teams to ensure brand
consistency, innovation, and alignment with our core values of
inclusivity and empowerment. This candidate will work in close
partnership with the Creative Director of Marketing across casting,
content creation, and campaign launch strategy.Key
Responsibilities
- Brand Strategy Development:
- Develop and implement a comprehensive brand strategy that
aligns with Good American's mission and vision.
- Identify market trends, consumer insights, and the competitive
landscape to drive brand differentiation and growth.
- Create hype-worthy brand moments that are culturally relevant
and will drive high engagement.
- Marketing and Communications:
- Oversee the creation and execution of integrated marketing
campaigns across various channels, including digital, social media,
PR, and retail.
- Oversee the influencer marketing program, ensuring Good
American shows up on-brand while propelling talent channels and
hitting performance targets.
- Ensure consistent brand messaging and tone of voice across all
touchpoints.
- Lead the development of compelling content and storytelling
that resonates with our target audience.
- Product and Collaboration Initiatives:
- Collaborate with the product development team to ensure brand
alignment in product design and innovation.
- Identify and manage strategic partnerships and collaborations
that enhance brand equity and reach.
- Consumer Engagement:
- Develop and implement strategies to build and nurture a loyal
customer base.
- Utilize data and analytics to understand consumer behavior and
preferences, driving personalized and impactful brand
experiences.
- Team Leadership:
- Lead, mentor, and inspire the brand and marketing team,
fostering a collaborative and creative work environment.
- Set clear performance goals and provide ongoing feedback and
development opportunities for team members.
- Budget Management:
- Develop and manage the brand and marketing budget, ensuring
effective allocation of resources to maximize
ROI.Qualifications
- Bachelor's degree in Marketing, Business, or a related field;
MBA or advanced degree preferred.
- 10+ years of experience in brand management, marketing, or a
related role within the fashion industry, with a proven track
record of success.
- Deep understanding of the fashion and denim market, with a
passion for inclusivity and body positivity.
- Strong leadership skills with the ability to inspire and
motivate a team.
- Excellent communication, presentation, and interpersonal
skills.
- Analytical mindset with the ability to leverage data to drive
decision-making.
- Creative thinker with a strong eye for design and
aesthetics.
- Proven ability to manage multiple projects and priorities in a
fast-paced environment.Please note that this role requires to be
onsite four days a week.Good American engages in company-wide
initiatives to enhance social and environmental performance,
including sustainability training, DEI training, volunteering, and
involvement in internal committees.WE ARE B CORP CERTIFIED!!!As our
business has grown, so has our responsibility to our community, our
planet, and our operations. Being B Corp certified means we will
continue to prioritize people and the planet alongside profit.
#J-18808-Ljbffr
Keywords: SupportFinity---, Fremont , Vice President of Brand, Executive , Sunnyvale, California
Didn't find what you're looking for? Search again!
Loading more jobs...