Marketing and Engagement Director
Company: Stanford University
Location: Palo Alto
Posted on: October 8, 2024
Job Description:
This position is based on Stanford's main campus with
consideration given to the option for a hybrid work schedule
(partially onsite and offsite), subject to operational need.
Interested candidates must include a resume and cover letter to be
considered for this position.Applicants must be authorized to work
for any employer in the U.S. We are unable to sponsor or take over
sponsorship of an employment visa.About UsThe Stanford Doerr School
of Sustainability strives to create a future when humans and nature
thrive in concert and in perpetuity. The school is made up of a
three-part structure to drive global impact: Our academic
departments and programs educate students and create new knowledge
across areas of research that are crucial for advancing the
long-term prosperity of the planet and people; Institutes bridge
scholarship at Stanford and beyond, bringing multiple viewpoints to
bear on urgent challenges; The Sustainability Accelerator drives
new policy and technology solutions through a worldwide network of
partners who work with our teams to develop solutions at a global
scale. The school is dedicated to creating and supporting a
diverse, equitable, and inclusive environment, and to creating
solutions that benefit all people, particularly those most affected
by environmental damage and climate change.Precourt Institute for
EnergyThe mission of Stanford University's Precourt Institute for
Energy is to spark the creativity, collaboration, learning, and
leadership needed for the global energy transformation. The
initiatives, research centers and programs of the Precourt
Institute fund research at Stanford with the potential to solve the
toughest energy challenges from science and engineering to policy
and economics. The institute disseminates the achievements of the
wider Stanford ENERGY community. The institute sponsors courses and
a postdoctoral program, and it supports Stanford students
interested in energy. The Precourt Institute works with industry,
entrepreneurs, and policymakers for the deployment of Stanford
solutions.The Precourt Institute for Energy is seeking an
exceptional candidate to serve as Marketing and Engagement Director
to manage and advance the institute's marketing, internal/external
engagement, community outreach, and media strategies for the
institute and its respective initiatives and programs. This
leadership role will:
- Develop, manage, and execute strategic and cohesive marketing
plans and engagement strategies to meet the institute's mission and
objectives.
- Collaborate with leadership on evolving community outreach and
brand strategy across the institute's many research and education
units under its direction.
- Advance strategies to build an alumni outreach program and
community working with leadership and organizations across the
university.
- Cultivate engagement opportunities and partnerships with the
broader Stanford community and externally.
- Build partnerships among other institutes, departments, and
schools.
- Evaluate effectiveness for marketing campaigns, outreach
practices, and engagement strategies.
- Structure and oversee consistent event management processes and
activities across the institute and its research initiatives and
education programs.
- Partner with the institute's communication director to lead and
support production of integrated marketing materials such as annual
reports and marketing collateral across the institute.
- Working closely with the communication director, create and
manage the execution of an integrated communication approach which
leverages marketing and branding strategy, incorporating
appropriate channels (i.e., web, print, email, online).
- Improve outreach approaches via media and other services.
- Expand social media presence including collaboration for
podcast productions.
- Gauge trends to improve marketing tactics.
- Partner with the Doerr School of Sustainability on aligning
strategies and building communities.
- Lead outreach collaboration processes and management
practice.Further responsibilities will include:
- Define and conduct market research, including competitive
benchmarking, identification of new opportunities, and
campaign/program/service/event analysis.
- Use research results to make tactical decisions regarding
strategic marketing direction, product segmentation, and customer
targeting.
- Communicate marketing plans across the institute, its
ecosystem, and Doerr School to educate and influence
stakeholders.
- Oversee or guide event management to support marketing
objectives.
- Manage key engagement vendors and consultant
relationships.
- Scope and manage project/program budget(s).
- May oversee interns and other staff; provide staff training.To
be successful in this position, you will need
- Bachelor's degree and eight years of relevant experience; or a
combination of education and relevant experience.
- Demonstrated ability to work effectively with senior
leaders.
- Extensive knowledge of strategic analysis, customer
segmentation strategies, and business and marketing planning.
- Demonstrated experience in integrated marketing strategy and
execution across channels including digital, and print.
- Demonstrated application of market research and data
analysis.
- Excellent project manager with the ability to manage multiple
projects simultaneously.
- Excellent written and oral communication and presentation
skills.
- Demonstrated experience presenting to senior management.The
ideal candidate will have the following attributes:
- Familiarity with the fields of energy and the environment.
- High level of diplomacy and relationship management.
- Familiarity with Stanford University policies, procedures, and
systems.The expected pay range for this position is $122,000 to
$169,000 per annum.At Stanford University, base pay represents only
one aspect of the comprehensive rewards package. The Cardinal at
Work website (https://cardinalatwork.stanford.edu/benefits-rewards)
provides detailed information on Stanford's extensive range of
benefits and rewards offered to employees. Specifics about the
rewards package for this position may be discussed during the
hiring process.How to ApplyWe invite you to apply for this position
by clicking on the "Apply for Job" button.Why Stanford is for
YouImagine a world without search engines or social platforms.
Consider lives saved through first-ever organ transplants and
research to cure illnesses. Stanford University has revolutionized
the way we live and enrich the world. Supporting this mission is
our diverse and dedicated 17,000 staff. We seek talent driven to
impact the future of our legacy. Our culture and unique perks
empower you with:
- Freedom to grow. We offer career development programs, tuition
reimbursement, or course auditing. Join a TedTalk, film screening,
or listen to a renowned author or global leader speak.
- A caring culture. We provide superb retirement plans, generous
time-off, and family care resources.
- A healthier you. Climb our rock wall or choose from hundreds of
health or fitness classes at our world-class exercise facilities.
We also provide excellent health care benefits.
- Discovery and fun. Stroll through historic sculptures, trails,
and museums.
- Enviable resources. Enjoy free commuter programs, ridesharing
incentives, discounts and more!Stanford is an equal employment
opportunity and affirmative action employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability, protected veteran status, or any other
characteristic protected by law.
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Keywords: Stanford University, Fremont , Marketing and Engagement Director, Executive , Palo Alto, California
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