PERSONAL BRAND MANAGER
Company: 77 Plastic Surgery
Location: San Francisco
Posted on: October 7, 2024
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Job Description:
Personal Brand Manager (Instagram, Part-Time, Local) The
Opportunity: The Personal Brand Manager at 77 Plastic Surgery is a
foundational role for the business. You will be responsible for
building Dr. Larry Fan's personal brand on Instagram and YouTube,
establishing him as the go-to plastic surgeon in San Francisco.
This role involves creating and executing a comprehensive Instagram
strategy to grow his online presence, engage with the community,
and drive traffic and leads to 77 Plastic Surgery. Compensation:
$2,000 - $3,000 per month base pay, plus performance-based bonus
Responsibilities: --- Develop and execute a content calendar that
includes posts, stories, IGTV, reels, live sessions, and long-form
(YouTube) videos. --- Create visually appealing and informative
content that highlights Dr. Fan's expertise, patient success
stories, and behind-the-scenes insights. --- Implement strategies
to grow the Instagram follower base organically. --- Use paid
distribution to put content in front of the target audience and
retarget potential patients who have engaged with our content ---
Engage with followers, influencers, and potential patients to build
a strong community. --- Monitor and manage Dr. Fan's online
reputation, responding to comments and messages. --- Track and
analyze key metrics to assess the performance of content and
campaigns. --- Provide regular reports and insights to optimize
strategy and tactics. --- Collaborate with Dr. Fan and the
marketing team to ensure cohesive branding across all platforms.
--- Partner with influencers, brands, and media to amplify reach
and credibility. --- Work on-site as needed to create in-office and
in-surgery content. Qualifications: --- Proven track record of
growing a personal brand on Instagram, preferably in the healthcare
or beauty industry. --- Experience with content creation, social
media strategy, and community management. --- Strong visual
storytelling and content creation skills (photography, videography,
graphic design). --- Excellent written and verbal communication
skills. --- Proficiency in using Instagram analytics tools and
other social media management platforms. --- Creative and
innovative thinker with a keen eye for detail. --- Strong
organizational and project management skills. --- Passionate about
personal branding and digital marketing. --- Ability to work
independently and collaboratively in a fast-paced environment. ---
Located in the San Francisco Bay Area with ability to travel to our
office multiple days per week to facilitate in-office content
creation. Compensation: $2,000 - $3,000 monthly + bonus--- Develop
and execute a content calendar that includes posts, stories, IGTV,
reels, live sessions, and long-form (YouTube) videos. --- Create
visually appealing and informative content that highlights Dr.
Fan's expertise, patient success stories, and behind-the-scenes
insights. --- Implement strategies to grow the Instagram follower
base organically. --- Use paid distribution to put content in front
of the target audience and retarget potential patients who have
engaged with our content --- Engage with followers, influencers,
and potential patients to build a strong community. --- Monitor and
manage Dr. Fan's online reputation, responding to comments and
messages. --- Track and analyze key metrics to assess the
performance of content and campaigns. --- Provide regular reports
and insights to optimize strategy and tactics. --- Collaborate with
Dr. Fan and the marketing team to ensure cohesive branding across
all platforms. --- Partner with influencers, brands, and media to
amplify reach and credibility. --- Work on-site as needed to create
in-office and in-surgery content.
Keywords: 77 Plastic Surgery, Fremont , PERSONAL BRAND MANAGER, Executive , San Francisco, California
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