Senior Manager, New Markets Research
Company: HoneyBook Inc.
Location: San Francisco
Posted on: October 4, 2024
Job Description:
HoneyBook is the leading client flow management platform that
makes it easy for independent business owners to sell and deliver
their services online. Offering powerful tools for communication,
contracts, invoicing, payments, and more, the platform puts
independent professionals in control of their process and client
experience. HoneyBook is trusted by over 100,000 service-based
businesses in the United States and Canada that have booked more
than $12 billion in business on the platform.Our culture is built
on five core values that inform everything we do. We encourage
collaboration, feedback, ownership, and have a growth mindset. We
know experience comes in many forms, some visible on your resume,
others not. No one candidate will be a 100% perfect match to our
description, so if you thrive in a fast-paced,
intellectually-charged environment and have similar experience to
what we are looking for, we encourage you to apply.About the
Role:We are seeking a highly skilled Sr. Manager, New Markets
Research to join us. As the first dedicated market research
professional in our Product department, you will have a unique
opportunity to shape our market research initiatives and build a
specialized team.You will deliver deep insights into our brand's
market positioning, identify upmarket and new market opportunities
for growth, and understand the evolving needs of our target
audience. As a key member of the Product Research team, your
insights will guide strategic decisions across marketing campaigns,
product development, and brand positioning. You will be
instrumental in defining where our business competes and how we win
by conducting market sizing, competitive analysis, value
proposition creation, communications, brand health assessments, web
testing, and more. Additionally, you will integrate market research
with product research to ensure that our products align with market
needs, driving significant growth and innovation. The ideal
candidate will bring a robust mixed-method research toolkit and
experience in developing business-level strategies and vision in
close collaboration with cross-functional partners, including
Marketing, Product, and Finance. Your work will be integral to
ensuring our business strategy is data-driven and market-informed,
positioning HoneyBook for success in existing and new markets.This
person will be required to be in our San Francisco office two days
a week.Here are a few of the things you will do:
- Conduct market studies to identify market sizing,
competitiveness, and potential new customer segments to support
HoneyBook's growth strategy, particularly in upmarket
opportunities.
- Identify target demographics, preferences, behaviors, and
emerging trends, translating these insights into actionable
strategies.
- Analyze competitive landscapes, identifying strengths,
weaknesses, opportunities, and threats to inform product and
marketing strategies.
- Work closely with cross-functional teams, including product
development, design, and marketing, to ensure research insights are
effectively utilized in decision-making processes.
- Develop and maintain research methodologies, including surveys,
focus groups, interviews, and data analysis techniques.
- Prepare and present market intelligence reports and strategic
recommendations to senior management and stakeholders, ensuring
they are clear, compelling, and actionable.
- Conduct SWOT analysis, market positioning maps, and competitive
benchmarking to guide product and business strategies.
- Identify and interpret emerging trends that could impact
product strategy, ensuring the company stays ahead in the
market.
- Develop detailed customer personas based on demographic,
psychographic, and behavioral criteria to better target and
understand our audience.
- As the team grows, mentor and coach junior researchers and
manage research contractors, fostering a culture of high-quality
research output and continuous development.Here is what we're
looking for in a candidate:
- A minimum of 5 years of hands-on experience in conducting
end-to-end research projects.
- Expert-level understanding of various research methods, with a
focus on market research techniques such as competitive analysis,
consumer segmentation, and trend forecasting, alongside usability
testing, user interviews, and journey mapping.
- A track record of executing both qualitative and quantitative
research methods to uncover actionable insights that drive
strategic decision-making.
- Proven ability to synthesize and communicate research findings
effectively across cross-functional teams, advocating for user and
market needs, and translating insights into impactful product and
marketing strategies.
- Demonstrated leadership with people management skills,
including mentoring and developing researchers and managing
contractors.
- Strong problem-solving abilities with the capacity to navigate
complexity and ambiguity, while thinking strategically and solving
complex problems in a fast-paced environment.
- Exceptional ability to influence senior stakeholders via
written, visual, and verbal communication methods.
- Flexibility to collaborate effectively with remote teammates
and customers across different time zones, with occasional travel
to New York and Tel Aviv.The good stuff:Mission-driven: You'll be
joining more than just another startup. Our members' success is at
the heart of everything we do.Impact: We move quickly and encourage
every employee to push the envelope. Our best ideas come from
out-of-the-box thinking and innovation; be ready to fail fast and
often!Compensation: We offer a competitive salary and meaningful
equity grants. Base compensation range: $168,000 - $210,000 +
EquityBenefits & perks: From wellness programs to exceptional
family leave policies, the health and happiness of our employees
are foremost.Our core values:People come first: We prioritize
people as we explore opportunities and work through
challenges.Raise the bar: We push for greatness-for ourselves, each
other, and our members.Own it: Trust and ownership let us make
decisions with confidence.We love what we do: We bring passion to
our work and love what we create for our members.Keep it real:
Authenticity, respect, and transparency are at our core.The
opportunity at HoneyBook is huge. Our primary customers today are
creative businesses that generate $150B in revenue per year in the
US. Founded in 2013, HoneyBook is based in San Francisco and Tel
Aviv, has raised $498M, and is funded by various
investors.HoneyBook is committed to diversity, inclusion and
belonging and is proud to be an equal opportunity employer. We do
not tolerate discrimination and do not make hiring or employment
decisions on the basis of race, religion, color, national origin,
sex, gender identity, age, disability, marital status, veteran
status, or other applicable legally protected characteristics.At
the end of this application, you will find a set of voluntary
demographic questions. If you choose to respond, your responses
will be used to help us identify areas of improvement in our
recruitment process. We can only see aggregate responses and are
unable to view individual responses.
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Keywords: HoneyBook Inc., Fremont , Senior Manager, New Markets Research, Accounting, Auditing , San Francisco, California
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